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Our Anti-flush™ Intelligent Thermal Regulation Technology
Functionality Overview
Menopause-friendly clothing backed by
Femography joins the GenM Collective
Removing the fear from menopause, GenM is home of the MTick-the universal symbol for identifying trusted and tested menopause-friendly products. Our partnership seeks to empower women with choice and enable them to thrive with products that help them manage menopause.
Frequently Asked Questions
See how our solutions make the difference
Our menopause clothing is clinically proven to help keep you cooler and drier through Vasomotor Symptoms (VMS) like hot flushes and night sweats, which are the most common symptoms faced by women during this phase of their life.
Hot flushes and night sweats are sudden feelings of warmth in the upper body, which are usually more intense over the face, neck and chest. While both hot flushes and night sweats induce a feeling of overheating, hot flushes occur during the day and may involve sweating, whereas night sweats occur during night-time and involve an intense period of sweating.
The technology within our breathable fabric helps to provide 24/7 relief. It works in four important ways to keep you cool during a hot flush – it cools the skin, wicks away moisture, releases heat/restores body temperature and reduces odor.
Yes, the Anti-flushTM Technology is validated by a clinical study carried out in the UK at the University of Leicester. We also worked closely with two institutes in Germany to test our clothing – the Hohenstein Institute, one of the world’s leading research centres in the field of clothing and humidity management and, Inside Climate, a company focused on humidity management in the apparel industry.
Yes, Anti-flushTM Technology comprises of Bluesign-approved chemicals and is manufactured by OEKO-TEX 100 approved manufacturers.
